Get your paper noticed: 9 tips for promoting your published paper


Congratulations on publishing in Veterinary Evidence! You’ve researched, written, revised and edited your paper, and now that you’ve contributed to the evidence within your field you can kick back and relax…well not quite, there is one next step that is often overlooked: promoting your paper.

After putting in all of that effort there are some things you can do to help your audience find your work.

Veterinary Evidence (VE) publishes all content open access immediately upon publication, so all papers can be shared widely and read for free. There are no paywall restrictions meaning that promotion of your paper is limitless.

VE promotes your paper in a number of ways, but there are also some things you can do to ensure your paper maximises its reach.

What you can do

Social media

Share a link to your published paper on social networking sites such as Twitter, LinkedIn and Facebook. When sharing your paper, always link to the published version on Veterinary Evidence. You could also like and share the posts made by RCVS Knowledge on our Twitter and Facebook pages.

Be social – engage and network with others within your subject area, and ask your institution, university, or practice to share or post about your paper.

Record an Audio Summary

Once your paper is published we will be in touch to request an Audio Summary.

An Audio Summary enriches your content. They are optional, but we encourage all authors to record one as they greatly increase the paper’s reach.

Authors that record an Audio Summary alongside their paper see a 20% increase in downloads.

Work with your institution or practice

Notify your workplace of your recently published paper. If there’s a PR or comms department they may be interested in promoting it, perhaps on social media or in a newsletter.


Kudos is a free web-based service that helps you explain and share your research so that you can maximise views, downloads and citations. It’s a tool for researchers to help open up their work to new audiences, and even track which networks are most effective for increasing your paper’s views.

Authors that use Kudos see a 23% increase in downloads.

Department and personal webpages

Use your work profile or your personal webpage to add information about your latest publication and link directly to the paper published in Veterinary Evidence.

Also, blog about your paper or contact bloggers within your field of research to see if they would mention or link to your article.

Creating in-bound links on webpages, blogs and on social media helps make your paper search engine friendly and thus more discoverable.


Talk about your article at relevant conferences or meetings. Not only is this a benefit for getting your work noticed, but is a great opportunity to network with others in your field.

Email signature

Tell people about your paper by adding a short abstract and/or title at the bottom of your email signature which links directly to you article or to your list of publications on a staff page.

Reference management sites

Sharing your paper on reference management sites such as Mendeley and CiteUlike will help users to discover you and your published research, thereby increasing the views and in-bound links of your paper, making it search engine friendly and thus more discoverable.

Share your data

VE encourages researchers to make their data available through a digital repository such as Figshare. Sharing data creates another route for others to find your research, as well as having other benefits:

  • Improves transparency of research, which facilitates validation of results and helps enable evidence-based decisions
  • Allows others to reproduce and build upon research findings, which can lead to new discoveries
  • Encourages collaboration between researchers

Find out what to focus on during the writing stage to make your paper even more discoverable.

What we do

Read on to find out how VE promotes your paper.


As soon as a paper is ready it is published and then promoted on VE’s homepage. Every single paper published in the journal is visible for at least 3 weeks on the journal homepage.

Select papers are also promoted as a banner on RCVS Knowledge’s homepage.

Both of these methods help highlight the latest papers to our ever-increasing readership.

Social media

We individually promote every paper published in VE at least twice on both Twitter and Facebook to our 10,000+ followers. The paper’s cover image is accompanied with either the main finding or an interesting excerpt from your work. You can supply us with your twitter handle and/or Facebook iD, so that we can tag you in the post. Also, where possible, we include your institution, university, or practice in the post so that your paper can be picked up and shared far and wide.

Audio Summaries

We publish three to four minute audio overviews of the main points of a paper. Recorded by the author, they’re published alongside the paper to help busy practitioners digest findings on the go. This additional resource further helps the reach of research.

Authors that record an Audio Summary see a 20% increase in downloads.


A select number of the latest papers published in Veterinary Evidence are highlighted in RCVS Knowledge’s monthly newsletter intheKNOW and circulated to over 5,000 people.

External publications

Newsworthy or standout papers are selected for promotion within our monthly column in the Veterinary Practice magazine, further increasing its reach and impact.

These are some of the ways that VE will promote your paper, but there is a lot more work going on behind the scenes to make your paper discoverable.


View Guidelines for authors