@article{Hill_2020, title={How and why you should segment veterinary markets}, volume={5}, url={https://veterinaryevidence.org/index.php/ve/article/view/289}, DOI={10.18849/ve.v5i2.289}, abstractNote={<p>Veterinary markets are traditionally split into three main species related categories. For a business to compete effectively, a greater understanding of the relevant markets and client expectations are required. Segmenting markets into defined sections allows a business to gain a comprehensive insight into where it currently operates and where it needs to position itself in the future.</p> <p> </p> <p><img src="https://www.veterinaryevidence.org/rcvskmod/icons/oa-icon.jpg" alt="Open Access"> <img src="https://www.veterinaryevidence.org/rcvskmod/icons/pr-icon.jpg" alt="Peer Reviewed"></p>}, number={2}, journal={Veterinary Evidence}, author={Hill, Joseph}, year={2020}, month={Apr.} }